• Inspiring Stories

    Rick's new book reveals the secrets of a professional misbehaver who turned his passion for mischief into a successful career as an internationally renowned entertainer.
    In his rise from the streets as a juggler, jester and busker, to the banquet halls of the corporate elite as a headlining comedian, Rick Lewis faced the 7 hidden rules that oppose our fulfillment and success.

    Lewis guides us through the silent shadows of our rule oriented society through his performing stories, illustrating with warmth, humor and passion the unwritten laws that disempower us and which we must break to claim our birthright to excellence. Celebrities and a break-dancing dwarf, Santa Claus and CEOs, may never have shared a stage so equally as they do in Lewis's inspiring and remarkable tales.

    7 Rules You Were Born to Break is an exploration of 7 rules we unconsciously obey and the power of breaking them. From the top of his twelve-foot unicycle Lewis shows us how we can rise above mediocrity in our day to day lives and give our greatest hopes, aims and visions a fighting chance.

    A self-proclaimed professional misbehaver and accidental sociologist, Rick Lewis currently presents his unique combination of entertainment, social commentary, and practical guidance for change to corporations, associations and educational institutions across North America.

  • Intelligent Misbehavior

    Intelligent Misbehavior is the willingness to challenge these hidden rules in our culture that compromise individual and organizational excellence. The phrase is trademarked by Rick whose personal experience working with over one million people over a thirty year period led him to coin the term. Rick's belief is that Actions of Intelligent Misbehavior (AIMs) must be practiced to overcome the influence of the 7 hidden rules.

  • The 7 Rules You Were Born to Break

    Be Normal
    Avoid Mistakes
    Be Independent
    Stay Comfortable
    Pretend You Don't Matter
    Stay in Control
    Be Popular

  • The 7 Organizational Benefits of Rule Breaking


Review Copies for Presentation Clients

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  • John C Miller - Denny's Restaurants President & CEO
    I have read it through twice now and will borrow heavily from the work in my leadership journey. I am forever changed! Hire Rick and get the book. You will not be disappointed. You are missing out if you don’t!
    John C Miller - Denny's Restaurants President & CEO

Purchase Options

  • I found 7 Rules You Were Born to Break a thoroughly enjoyable, accessible and useful read, featuring engaging stories that speak directly to the core issues that organization’s face. Lewis’s story-based messages resonate wholly with my experience as a CEO. His call for “intelligent misbehavior” is particularly relevant to anyone in a position of leadership. In order to foster real innovation we must reward the attempt to innovate, not punish failed innovation and supply even larger rewards for "successful" innovation. Powerful leadership necessitates letting go and tending to the building of relationships that empower others over the need for control. This book will remind every budding or veteran leader just how important it is to stand behind the original passion and vision that his or her organization was founded upon over and above the need to be win popularity from those who are watching from the stands.
    Robert Field - Partners RX President and CEO
  • Rick Lewis provides the stories and experience that give us what we are always searching for in organizations: new and innovative ways to show people their own behavior so that they can have that ‘aha’ moment that shifts their personal paradigm. Rick’s gift is humor, humility and an uncanny access to human beings and the barriers in our ability to work together effectively. I recommend this book to managers, business owners and every individual who is open to learning from a totally new vantage point.
    Dorothy Stingley - McDonald's Franchise Owner and Operator

7 Rules You Were Born to Break

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